Wild Hare Hard Cider
106A South Street SE
Leesburg, VA 20175
Contact: Jay Clement / Jim Madaj
Ph: (833) 675-WILD
FOR IMMEDIATE RELEASE
Wild Hare Hard Cider to Continue Growth Under New Ownership
Leesburg, Va. (April 10, 2018) – There are major plans for expansion and continued growth in store for Wild Hare Hard Cider. After four years establishing the Wild Hare brand and developing his passion for cider making, Jay Clement will be passing the baton to the Madaj family, investors and entrepreneurs from nearby Chantilly, who share his passion for cider. Over time, Jay will be phasing out of Wild Hare to pursue his next venture, while the Madaj’s will invest capital and expanded resources, focusing on continued growth for the brand.
For Jay and Coleen Clement, the decision was bittersweet, “Four years ago we set out to start a business that would change people’s perceptions about cider, and allow us to craft a product from local fruit into an interesting and complex beverage. Wild Hare continues to grow and evolve today with the help of our loyal customers, but there comes a point in time where it’s more important to push it out of the nest, and make it fly. It’s ready!”
Clement adds, “We are extremely excited about the Madaj family stepping in - Jim is a long-time entrepreneur with a proven business track record in Northern Virginia. Jim’s son, Justin, went to the same school as I did for Cider Making (Cornell University), and will take over the cider making reigns while I stay on as a consultant to help transition the business. In the end, the decision to sell the business creates more opportunities for everyone involved.” As for Clement’s next venture, he says “there are a few opportunities in the immediate area that would do very well, we are just taking this time now to figure those out and decide on what direction we want to head.”
The Madaj’s plan to grow the brand without losing focus on how it got there. According to new owner Jim Madaj, “We’ll continue to build on the foundation that the Clement’s and loyal Wild Hare customers have established. I’ve listened very carefully to what improvements Jay has wanted to make and we’re very excited to be working on a number of items already – including upgrades to the taproom and patio, unique food offerings, Virginia farm wines, and alternative formats for our cider, like cans. But most important of all is to continue the journey of making better cider. In all, we’ll be bringing capital and resources to take what Jay and Coleen have built to a whole new level for cider fans in Northern Virginia and beyond.”
Wild Hare Cider’s cider house and retail shop in Leesburg is open from Wednesday – Sunday. Wild Hare also has a selection of their Cider in over 80 retail spots around Virginia. For more information, visit www.wildharecider.com or look for Wild Hare Cider on Instagram and Facebook.